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Guidance from Illinois Farmers Market Association and Good Food Accelerator
I get asked now and then by farms and value-added producers about how to get established in farmers markets. I'm not involved with the operational side of markets so the best I can do is provide generic advice about markets that might be able to provide some opportunity.
So if you're a producer with farmers market goals, here's some good news. Illinois Farmers Market Association, in partnership with the non-profit Good Food Accelerator program, is launching a four-part farmers market strategy series of one-hour sessions — on Zoom from 12 p.m. to 1 p.m. central — that begins November 12 (Tuesday of next week).
Here are the dates and topics for each discussion:
November 12: How to Get Started and Be Selected
November 19: Building Your Brand at the Point of Sale
December 3: Be A Good Market Vendor: Farmers Market Manager Panel
December 10: Scaling Up Your Business: How & When
According to the organizers, "Are you a current farmers market vendor looking to up your game, or a someone who wants to break into markets but isn't sure how? Our virtual Farmers Market Vendor Strategy series is for you!"
Click the link below to sign up for the classes.
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